One Purchase = One Tree Planted
Nature has been our greatest inspiration here at FARM Rio for the past 22 years. We believe it is part of our duty help protect nature, to give back to the environment and to help recover endangered forest ecosystems like those in the Amazon rainforest, the largest Brazilian biome and our home.
We started planting trees a few years ago in Brazil, our home country, both in the Atlantic Forest and in the Amazon with partners the SOS Mata Atlântica Foundation and the Institute for Conservation and Sustainable Development of the Amazonas, respectively. Now with the expansion of our brand to the US and other countries, we’ve partnered with One Tree Planted, an organization that aids in global reforestation, to scale these initiatives even more.
To engage our co-workers, clients, sellers and suppliers in this vision, we created different ways to support the cause. For each purchase* on our website, in our stores and at other authorized retailers, we donate one tree to be planted in the Amazon rainforest.
One Tree Planted has a goal of planting 400,000 trees in the Amazon by the end of next year. 65,000 trees have already been planted to date. FARM Rio has a goal for itself to plant at least 100,000 trees by the end of 2020.
Every year, before planting season begins, we communicate to One Tree Planted how many purchases and how many email subscriptions we received. Up until January 2020 we have already donated 30.000 trees to be planted in the Amazon. In the end of the planting season, we will share a complete report with our consumers.
By planting trees in the Amazon rainforest, we are not only helping to provide and conserve the habitat for hundreds of species of animals, we are recovering previously depleted land and enriching its soil with nutrients. It also provides jobs for hundreds of farming families. All of One Tree Planted’s farms are Fair Trade Certified and 25% of its farmers are women, further promoting ethical practices.
Join us on this mission!
*Orders in which full returns are made do not count as purchases
**For each purchase, we donate the dollar amount equivalent to one tree to be planted