FARM Rio Green Friday 2020
Since 2018, our Black Friday is called Green Friday: a more responsible version of Black Friday, focusing in support organizations and social causes. We've already donated to reforestation programs in the Amazon and the Atlantic Forest, supported the cleaning up of spilled oils on the beaches of northeastern Brazil and more.
This year we are planting 1,000 trees per day, every day. Each tree planted is a reminder that preserving is our way forward.