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Nature has been our greatest inspiration here at FARM Rio for the past 22 years. It inspires our creativity and the way we take care of ourselves and other living beings. In everything we do, we always think: how can we give back?
That is why we have called our Black Friday, Green Friday.
We believe it is the right thing to do to share part of the proceeds we make with nature. During our Green Friday, we’ll continue to plant one tree for every purchase with our partner One Tree Planted, plus we’ll donate a portion of our revenue to a agroreforestation project in the Yawanawa indigenous land in Acre, Brazil.
The Yawanawa are beautiful natives of the Brazilian Amazon, an extremely creative and powerful indigenous group that inspires our spirituality, reconnection with our roots and love for arts and crafts. We’ve had a partnership with them for the past 3 years, and keep expanding our projects and positive social and environmental impact with them each year.
Their home is in the Gregorio River, in Acre, Brazil and you can find the beautiful artwork that is produced by the Yawanawa women here at FARM Rio. Their spiritual symbols come alive with multicolored beads bringing all of the good energy of their people and their forest to those who wear them.
Currently, there are about 1,000 Yawanawa people distributed among 8 villages—Matrinchã, Amparo, Yawarany, 7 Star, Tiburcio, Escondido, Mutum and New Hope—over a land of 187,400 hectares.
The Mutum village is made up of around 200 people whose livelihood consists of hunting, fishing and farming. A large area of their territory has been deforested year after year to grow food and crops, with this land remaining unused after a couple of agricultural cycles.
Our donation will help bring this project to life restoring Yawanawa land and the quality of life of the Yawanawa community.