Nature has always been our home, to assure it will keep inspiring new generations with all its power and diversity, we took another step towards the future we believe in.
Starting in August 2020, we will plant 1,000 trees per day, every day in the Amazon and the Atlantic Forest. Each tree planted is a reminder that we are moving and preserving is our way forward.
In partnership with IDESAM (Institute for Conservation and Development of the Amazon Forest), SOS Mata Atlântica, One Tree Planted and the Yawanawa, more than 100 native and fruit species will gain new roots.
In addition to the 44,455 trees already donated to One Tree Planted - regarding the purchases made from January 2020 to July 2020 in our website, stores, and wholesale partners - there will be 140,000 trees planted in the Amazon and the Atlantic Forest by December 31st.
The best time to plant in the Amazon and the Atlantic Forest is Summer - between November, December, and January. Therefore, the production of seedlings that will be planted in this period has already started.
To know more about this initiative and the planting season, keep an eye on FARM Rio Instagram and our partner's social network.